Our people

Dan Broadbent
Co-Founder & Group Managing Director

Over twenty years experience successfully delivering award winning B2B strategic marketing campaigns on behalf of global brands. Dan has led agency teams in both the UK and MENA region.

He often appears as key speaker at International business conferences and exhibitions and as a guest lecturer at Sheffield Hallam University.

Dan supports non-profit organisations in non-executive roles and is proud to be recognised for his work with young people as a business mentor.

Tom Fell
Co-Founder & VP, Client Services

A seasoned leader in the B2B demand generation space, Tom has overseen US and international marketing campaigns which have generated over $100 million in annual revenue.

With a human first approach to B2B, Tom is invested in building strong relationships and a deep understanding of each client’s goals, in order to lead strategies that deliver revenue growth.

Tom holds an MS in Project Management from Northeastern University and recently completed MIT's AI for Business Strategy program.

Carl Richardson
Co-Founder & Group Creative & Digital Director

Over twenty years experience leading creative and digital teams to deliver commercially focused campaigns on behalf of leading B2B brands.

Carl combines deep understanding of B2B products and services with creative and technical excellence to develop the most effective content aligned with business objectives.

As an active member of the vibrant UK creative and digital community, Carl often contributes to International conferences and events, and lectures at Sheffield Hallam University.

Carl has also been awarded the highest level of accreditation from partners including Google.

Away from the studio Carl supports young people through voluntary programmes.